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About the Class

Class overview: If you’ve heard the term “Social Media” it usually refers to the big three players in the Social Media arena, namely Facebook, Twitter, and LinkedIn.

This class is designed to give the business-person (not the techno-geek) a solid understanding of the fundamentals of how Facebook, LinkedIn and Twitter function from a business perspective, including a look at the new ways that these services are courting businesses and giving them tools for success.  The class will also help you to determine realistic objectives for your business presence on Facebook, LinkedIn and Twitter, and then will help you create an action plan that is also realistic for achieving those objectives.

 

Who would benefit: This course is designed for a business owner, manager, or marketing director, or anyone expected to produce online marketing results for a company or organization.

 

City, State	Date	Enrollment link
Pending	Pending	Pending

What you will discover: You’ll find out how major companies are using the Social Media “Big 3″ to promote their businesses.

 

What you will achieve: When you leave the seminar you will have a specific action plan for promoting your business on Facebook and the understanding you need to implement it.

 

Topics we will cover:

• Basics of Social Media, what it is and why it’s becoming such a powerful force in business
• Identify the major players and give a brief overview of each, including
  • Facebook
  • LinkedIn
  • Twitter
  • Google+ (Plus)
  • Youtube
• Blogging for business and how to use it to manage your Social Media marketing to keep from going insane
• Facebook specifics, including…
  • Getting started
  • Facebook terminology and principles
  • The difference between a Profile, a Group, and a Page, and which one businesses should use
  • Optimizing for the “News Feed”
  • Configuring your presence
  • Promoting your presence
• Twitter specifics, including…
  • Getting started
  • Twitter terminology and principles
  • Finding the very real business value in Twitter
  • How to use Twitter as a search tool to expand your business
• LinkedIn specifics, including…
  • Getting started
  • LinkedIn terminology and principles
  • Understanding the unique profile of LinkedIn
  • How to get your company on LinkedIn
  • Optimizing your company and your personal presence on LinkedIn
• Resources for moving forward

 

Required knowledge: No special technical knowledge is necessary.  If you don’t know anything about Social Media, it would be best to take our class Introduction to Social Media.  We also suggest that you have or obtain a personal account on Facebook.

 

Required materials: No materials are required, it would be helpful – but not necessary – to have a laptop computer with wireless capabilities.

 

Length of Class: 9:00 – 5:00 with a 1 hour lunch break

 

Cost: $149